Ludhiana: Under the aegis of Gujranwala Khalsa Educational Council (GKEC), Gujranwala Guru Nanak Institute of Management and Technology (GGNIMT), Ghumar Mandi, Ludhiana released a case study on ongoing farmers’ agitation. Conceptualized by Dr. SP Singh, President, GKEC and former vice chancellor, Guru Nanak Dev University, Amritsar and Prof. Manjit Singh Chhabra, Director GGNIMT, the case study has been authored by Dr. Harpreet Singh, principal of the institution and Dr. Parvinder Singh, head, department of business management. The team visited the site to get the insights of ground zero for writing this case study.
The authors told that the study titled “Kisaan Andolan- Folk Management Driven Behaviour” is purely for academic purpose which is going to benefit educationists, researchers, corporates and institutions all over the world to understand folk management driven behavioural framework. The case study will be sent to various educational Institution across the globe.
“Folk Management” which is based on local knowledge and systems emerging out of daily life conversations and are maintained and practiced by general people, rather than being based on available professional literature and enforced by text books. Folk management can be converted into professional behaviour that can be studied and applied from perspective of corporate practices.
This can further be studied as case examples of resource management, attitude formation and perception stimulation which can eventually be used for organizational branding, they added. Diversities of personality aspect can be used for unification in organisational work cultures through folk management driven practices. Similarly, from the point of view of segmentation, demographic profiles can be managed through folk behavioural control practices.
The authors said that this publication is a result of our quest for understanding whether large mass movements are planned like professional projects undertaken by business organizations to achieve objectives of growth, capacity expansion and market leadership in their host countries or globally or are these movements result of folk wisdom. Furthermore, it is important to analyse whether folk wisdom driven organisational skills are replicable in formal organisations. The case study elaborates whether theories and practices of management are adopted formally or informally by mass movements in their campaigns. We also needed to understand if generation and procurement of large amount of resources, and their allocation at multiple places for a long term application, is an outcome of formal management discipline, they added further.
The authors anticipate that this publication will provide the impetus for more academic research on managerial concepts by comprehending this movement from the perspectives of specific managerial functional areas. Shared learning from this movement, as a case study, with ‘folk management’ as a body of thought, may help in discussing, deliberating and for further research on possibilities of replications of daily life practices. The case study establishes such organizational theories, behavioural models and concepts evolved out of similar incidents can also help in executing strategies and action plans. Such behavioural frameworks introduce social and occupational reforms in the social eco-systems, as per the case study.